Something truly awful has happened.

Honda have made a bad TV advert.

Ever since ‘Cog’ first appeared Honday have always had brilliant adverts. The FR-V family (the multi-coloured circles with Sid the rectangle dog) were hilarious and just about everyone can sing along to the ‘Hate Something, Change Something’ song. It’s probably going to be playing around and around in your head for a good few weeks now.

But the new ‘Honda Spotting’ advert is horrendous. It’s better than the Ocean Finance, MoneySupermarket.com and RED Drving school ones but compared to what they usually produce it’s abismal.

‘Cog’ still remains as the best advert ever made.